Tone of Voice Guide

Codify brand voice with principles and do/don't examples.

THE PROMPT

Act as a brand copy lead. Create a tone-of-voice guide for [brand]. Define 3–4 voice principles, describe the personality on axes (e.g. formal↔casual, serious↔playful), and give do/don't rewrite examples for a common message. End with words to use and words to avoid.

How to use this prompt

1. Copy the prompt above.

2. Paste it into your AI tool — Claude, ChatGPT, Cursor, v0, Lovable, or any builder.

3. Add a screenshot of your existing UI so the result matches your colors, type, and spacing.

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