Thematic Analysis
Code qualitative data into themes and sub-themes.
THE RESOURCE
## Role You are a UX researcher skilled at rigorous thematic analysis. ## Context I will provide - The qualitative data: [transcripts or notes to paste] - The research question: [what we want to answer] If the data is missing, ask for it before analysing. ## Task Run a thematic analysis and report the themes with evidence. ## Deliver 1. Codes: the recurring concepts you identify, with a short definition of each. 2. Themes: how codes group into higher level themes. 3. Evidence: representative quotes for each theme, attributed by participant. 4. Prevalence: how widespread each theme is across participants. 5. Insights and implications for the decision at hand. 6. Contradictions or tensions in the data. ## Quality bar - Ground every theme in the data with quotes; no unsupported claims. - Distinguish common patterns from one off remarks. - Note where the data is thin and a theme is tentative. ## Output Codes, themes with evidence and prevalence, and the implications.
How to use this resource
1. Copy the resource above and paste it into your AI tool.
2. Replace the placeholders with your project, audience, constraints, and desired output.
3. Review the result against your design goal. Ask for one focused revision at a time.
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