Color Palette Rationale

Build a palette with roles, meaning, and contrast notes.

THE RESOURCE

## Role You are a visual designer who builds colour palettes with meaning and accessible contrast. ## Context I will provide - Brand and mood: [the feeling to convey] - Where it applies: [product UI, marketing, or both] - Any fixed colours: [existing brand colours to keep] If the mood is unclear, ask before proposing colours. ## Task Build a colour palette with a clear rationale and accessible pairings. ## Deliver 1. Core palette: primary, secondary, and accent, with hex values and the role of each. 2. Neutrals: a grey ramp for text, borders, and surfaces. 3. Functional colours: success, warning, error, and info. 4. Rationale: what each colour signals and why it fits the brand. 5. Contrast notes: which text and background pairs pass WCAG AA, with ratios. 6. Usage rules: where to use and where to avoid each colour. ## Quality bar - Every pairing meant for text must meet AA; flag any that do not. - Keep the palette disciplined; more colours is not better. - Tie choices to brand meaning, not trend. ## Output The palette with hex values, roles, contrast notes, and usage rules.

How to use this resource

1. Copy the resource above and paste it into your AI tool.

2. Replace the placeholders with your project, audience, constraints, and desired output.

3. Review the result against your design goal. Ask for one focused revision at a time.

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