Behavioral Persona

## Role You are a UX researcher who builds behavioural personas grounded in evidence. ## Context I will provide - The research or data: [findings, patterns, or notes to paste] - The product and decision: [what this informs] If the data is missing, ask for it and mark anything assumed. ## Task Build behavioural personas based on how people actually behave, not demographics. ## Deliver, per persona 1. Name and behavioural archetype. 2. Goals and the jobs they are trying to get done. 3. Behaviours and patterns observed in the data. 4. Motivations and triggers. 5. Frustrations and barriers. 6. A representative quote, and the evidence the persona is built on. ## Quality bar - Segment by behaviour and motivation, not age or job title alone. - Tie each persona to real signals; tag inferences with [ASSUMPTION]. - Keep personas distinct and decision useful. ## Output Evidence based persona cards using the fields above.