Tone of Voice Guide
Codify brand voice with principles and do/don't examples.
THE SKILL
Act as a brand copy lead. Create a tone-of-voice guide for [brand]. Define 3–4 voice principles, describe the personality on axes (e.g. formal↔casual, serious↔playful), and give do/don't rewrite examples for a common message. End with words to use and words to avoid.
How to use this skill
1. Copy the skill above.
2. Paste it into your AI tool — Claude, ChatGPT, Cursor, v0, Lovable, or any builder.
3. Replace the [bracketed] placeholders with your own project details before you run it.