JTBD Interview Guide
Generate a Jobs-to-be-Done interview guide to uncover real motivations.
THE SKILL
Act as a product researcher. Write a Jobs-to-be-Done interview guide for [product/segment]. Include the opening, a timeline of the user's last purchase/switch, questions that surface the functional, emotional, and social jobs, the forces of progress (push, pull, anxiety, habit), and closing questions. Keep questions open and non-leading.
How to use this skill
1. Copy the skill above.
2. Paste it into your AI tool — Claude, ChatGPT, Cursor, v0, Lovable, or any builder.
3. Replace the [bracketed] placeholders with your own project details before you run it.