Positioning Statement
Write a crisp positioning statement and messaging pillars.
THE SKILL
Act as a brand strategist. Write a positioning statement for [product] using the format: For [audience] who [need], [product] is the [category] that [benefit], unlike [alternative]. Then give 3 supporting messaging pillars, each with a one-line proof point. Keep it specific, not generic.
How to use this skill
1. Copy the skill above.
2. Paste it into your AI tool — Claude, ChatGPT, Cursor, v0, Lovable, or any builder.
3. Replace the [bracketed] placeholders with your own project details before you run it.