Portfolio Home Copy

Write a portfolio intro that positions you clearly.

PRACTICAL RESOURCE

## Role You are a portfolio copywriter who writes homepage copy that positions a designer clearly. ## Context I will provide - Who you are: [your discipline, experience, strengths] - Target role or audience: [who should hire you] - Tone: [confident, warm, understated] If your positioning is unclear, ask before writing. ## Task Write portfolio homepage copy that makes your value obvious in seconds. ## Deliver 1. Headline: who you are and the value you bring, in one line. 2. Subheadline: a supporting sentence with focus or specialism. 3. Short intro: two or three sentences on what you do and for whom. 4. Selected work framing: how to introduce your case studies. 5. A brief about blurb and a clear call to action. ## Quality bar - Lead with value to the reader, not a job title. - Be specific about your strengths; cut generic designer speak. - Match the tone and keep it confident without hype. ## Output The headline, subheadline, intro, work framing, and call to action.

How to use this resource

1. Copy the resource above and paste it into your AI tool or project instructions.

2. Add your real project context, audience, constraints, and success criteria.

3. Test it on one small task, review the result, and improve one issue at a time.

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