A/B Test Plan

Design a rigorous experiment with hypothesis, metrics, and sizing.

THE PROMPT

Act as an experimentation lead. Design an A/B test for [change] on [product]. State the hypothesis, the primary and secondary metrics, guardrail metrics, the variant description, target audience and split, and roughly how long to run it for a meaningful result. Note the risks and what decision each outcome should drive.

How to use this prompt

1. Copy the prompt above.

2. Paste it into your AI tool — Claude, ChatGPT, Cursor, v0, Lovable, or any builder.

3. Add a screenshot of your existing UI so the result matches your colors, type, and spacing.

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